Category Archives: On Page Optimization

On Page Optimization – Search Engine Optimization Related Information and Tips

At the research phase our web-designers always ask

Website Design

At Digital Marketing PTA we understand the online market-place, that is why we know exactly what questions to ask at every stage of designing your website. At the research phase our web-designers always ask : What do you sell? To whom? Who is your competition and Why do customers choose your business.  Once you have answered those basic questions we move on to analyzing the goals you have for your website. At the analyzing phase we then question how can our website design company structure your site to meet those goals.  Before finalization of your website we ensure that each page is appealing, that navigation is easy and the calls to action effective. Our web design experts keep all these things in mind as they are designing your sites. We want to make sure visitors stay on your website   and that it is always producing the desired results , whether your customers are coming in from a tabletphonelaptop or desktop.

Digital Marketing

Digital Marketing PTA specializes in Digital Marketing Services.  If you are still not sure what these services are then you have come to the right place.  “Digital Marketing” is an umbrella term used to describe all of the aspects to create an optimized online presence. This umbrella encompasses services such as Search Engine OptimizationSocial Media MarketingWebsite Design and so much more.  It is impossible in 2017 to have a successful business without a combination of digital marketing in your advertising and marketing toolkit.  The current consumer has moved away from traditional advertising and towards a more fast paced market.  This is why companies of all sizes are now using Digital Marketing to promote their business.  If a consumer is interested in buying a product the first place they go to is Google.  With the correct combination of Digital Marketing Services your business and product will be the first thing to appear on the results page. We at Digital Marketing PTA are happy to oblige with a quote today.

SEO Services

The first thing that comes to anyone’s mind today when looking for any product or service is GoogleBing or Yahoo. That visitor quickly can turn into a consumer who most likely will click on one of the results on the first or second page. That is where Search Engine Optimization comes into play. SEO is when a website uses keyword analytics and digital enhancements to help your website show up on the front pages of a search engine. Having a good SEO rank can be one of the most beneficial tools a business can have. This is why it is critical for businesses to have a fully optimized website.  It takes time and effort to make a website show at the top of the results page. We offer the following SEO Services SEO AuditsSEO ReportsSEO Maintenance and Keyword Research and usage.  We at Digital Marketing PTAnot only take the time to find the keywords that best suites your needs, but we will make sure that your website is fully optimized to reflect the most reoccurring searches and the most relevant searches for your business

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Our SEO team is well versed in producing high-quality content

Cape Town Website Design Agency

At Digital Marketing PTA we develop an extensive strategy that’s unique to your business to drive traffic to your website. We know exactly how to improve keyword ranking for your business and know exactly what needs to be done.

Our team are experts at optimizing your existing website or design and developwebsites with SEO in mind. If you’re a development agency looking for a SEO partner, we offer SEO consulting on all types of web projects, small or big.

Our SEO team is well versed in producing and circulating high-quality content in a variety of formats to attract a specific audience, and convert them into customers by providing informative content. From articles to videos we do it all.

Along with creating new content for your business, our strategy for content marketing encompasses the following tactics to drive results. Content is created with the intent to build links to your business website. Content is shareable for your website and attracts external links, we also create content to expand your online audience and to increase your website’s authority with Google. No matter your blog’s platform, we’ll make sure it’s an informative resource for your existing customers that also converts new visitors into paying customers. We make the most of your business’ content by sharing it on relevant social media platforms. We know how to leverage FacebookTwitterLinkedInPinterest, and Instagramto put your business in front of interested eyes, growing your potential customer-base.

What sets up apart from other web design companies is that we build sites that appeal to people and search engines. It is equally important to design websites for people and the actual search engines that refer audiences to your site. If your web design is not optimized for search engines, it won’t matter how fantastic your site is if no one is there to see it.

Connection Between Website Design, SEO & Internet Marketing

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Search Engine Optimization Johannesburg

Website Design & search engine optimization is the buzzword of the Internet Marketing Concept. You can’t survive online without it! Understanding its concepts is crucial to your business growth!

The success of your website online largely depends on the level of visibility it enjoys. This will only happen with a robust and effective website search engine optimization program. There are many ways to accomplish this end objective.

Keywords

Keywords are those magic words which attract your site to search engines. These also guarantee good page rankings. Since these are an important component of website search engine optimization you need to ensure each page of your site has a good array of strategic keywords evenly spread out. Many experts conduct intensive keyword research programs which help to analyze which keywords are the most popular and can fetch you greater visibility online.

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Website Design Durban

Copywriting

The content on your website not only needs to be interesting and related to the site theme, it also needs to be search engine friendly. Website search engine optimization relies on effective and search engine friendly copywriting to attract better page ranking online. Your website copy needs to exude professionalism while also ensuring that keywords are generously sprinkled in the articles.

Meta tags and title

The title of your web pages is what will attract search engines to your site. That’s why it’s important that not only is the title interesting and catchy, but it also has relevant keywords in it. That way the search engine robots that crawl sites get to access your site instantly. Website search engine optimization is all about being accessible to search engines. Even your site Meta tags need to have these keywords well placed.

Knowing your competition

Many website search engine optimization service providers will do an in-depth competitive analysis. This is because in order to stay ahead in the competition you need to know where you stand. That’s why it helps to find out which keywords are currently being used by your immediate competition. It will also enable you to learn from their mistakes and fine tune your site optimization efforts better.

Manual submission

Many providers will also manually submit your site to search engines online. Through this they are able to effectively and actively propagate your website to the web. Website search engine optimization methods involve fine tuning of content, building more links as well as involving tools like PPC etc. to drive more traffic.

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Internet Marketing Cape-Town

Link density

The page rank and popularity of your site will depend on the number of links as well as the kind and quality of links on your site. In fact most of the popular search engines of today distinguish successful and not so successful sites by the density of links on their sites. Therefore as part of your website search engine optimization program you need to ensure active procurement of associated links to your site. By improving the link density you get to improve the relative placement of your site in search engine results.

High quality links

It isn’t just sufficient to have a large volume of links to your site. It’s also equally important in website search engine optimization to have good quality links from reliable partners. Therefore, it is essential to test the strength and effectiveness of each link before incorporating it into your site.