How often do we really pick up the big yellow book to look for business services? If you only bring the Yellow Pages inside the house on the off-chance that you’ll need to look up a business in an emergency when you can’t use your smartphone, tablet or laptop, you aren’t the only person.
Consumers across the nation are taking advantage of mobile devices to locate restaurants, attorneys, contractors, wedding photographers and a host of other industries right at their typing fingertips. In a 2011 study conducted by Google and Ipsos OX, 95% of people have used their smartphone to conduct local business searches with 88% taking some form of action the same day based on the information.
Yet no person wants to spend half their day searching for information on each individual business. To cut down on the amount of time spent online, consumers are turning to local business directories. These online directories bring companies together with unique, searchable tools so consumers can find the right one that matches their search parameters. They can now search for companies by location, experience, services, credentials, memberships and a host of other search factors to help them make a decision.
These directories are a big advantage to small businesses and new SEO companies. They can now compete with larger, more well-known companies by becoming listed on the same page. This tactic increases their visibility and the chances of acquiring more consumers knocking at their business doors. They can also list the most important aspects of their business to immediately capture a consumer’s attention, highlighting the best features about their business upfront so consumers can make a decision quickly.